“Gloat Live 2022” Event Branding
Overview
Gloat Live is Gloat’s flagship annual conference, held both in-person and virtually. In 2022, the theme centered around unity, progress, and the power of individuals contributing to something bigger than themselves.
Design ConceptTo express this idea visually, I developed a brand system anchored in the symbol of an infinite loop — representing continuous momentum and collective movement. The loop served as a flexible design element used across motion, stage design, and digital materials.
Visual SystemThe color palette expanded from Gloat’s core brand colors. Paired with bold typography and rhythmic motion graphics, the branding reinforced the energy and purpose of the event.
Digital Marketing
Stage and swag design
Event documentation
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