Gloat End of the Year Party: Dream On
This event design was created for Gloat's End of the Year party, themed 'Dreams.' I was tasked with designing both the event branding and the space, which included stage motion design, a bar and fountain, as well as surrealist booths for photo opportunities.
OverviewThis project was created for Gloat’s end-of-year party — an internal event celebrating the team’s accomplishments and future goals. The theme, Dream On, invited employees to pause, reflect, and imagine what’s next.
Design ConceptThe visual identity is inspired by the feeling of drifting between reflection and ambition — like a daydream. Soft textures, vibrant colors, and playful compositions come together to create a light, optimistic atmosphere that balances celebration with intention.
Visual SystemThe identity combines dreamy gradients, soft textures, and bold, optimistic typography. These elements form a flexible system applied across event materials — from posters and invitations to signage and digital screens.