Eden Cinema Branding: Personal Project
OverviewEden Cinema is a conceptual branding project inspired by the iconic Eden Theater in Tel Aviv — one of the city’s first cinemas, now long gone. The goal was to imagine what a revival of this cultural space could look like today: a place that honors the past while speaking to a new generation of film lovers.
Design ConceptThe branding draws from the eclectic architectural style that defined early 20th-century Tel Aviv — and the original Eden Cinema itself. At the heart of the visual identity is the cinema’s distinctive arched window, used as both a literal and symbolic focal point: a window into the building’s history and into the cultural past it represents.
Visual System
The visual identity is built on a flexible grid system that integrates the cinema’s signature window shape alongside imagery tailored to each asset. This structure allows for consistency while supporting a wide range of applications. A broad color palette was developed to represent different film genres.